If not, they’re too high and risk de-motivating your staff,” he wrote. We compiled some of the best answers in this post, along with additional commentary, tips, and examples. It’s easy to mark down items or steer customers toward the cheapest option. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. In this article, we shed light on how you can use technology to do just that. You will receive a confirmation email shortly. Francesca Nicasio is retail expert, B2B content strategist, and LinkedIn TopVoice. Your employees are the people who are doing the selling, so if you’re looking to increase sales, you need to invest in your staff. Last but not least, remember that an increase in sales is typically a result of the combination of various retail practices done right. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. Stock-outs also send people straight to your competitors. If you’ve landed on this post, chances are you’re looking to increase sales in your store. All retail stores need to manage inventory. Take a day and visit several markets in your metro area. He recommended including an assortment of your best-selling products in a display, basing the colors around the colors of the packaging, and creating vertical or horizontal blocks. How to increase retail sales. Grow your retail business with Shopify POS Shopify POS is the market-leading point-of-sale system for retailers looking to capture and convert more customers. Our blog is your source for concession industry tips and tricks. Keeping up in the industry means evolving along with it, and with 43% of millennials reportedly “using some kind of mobile app to grocery shop" in 2016, according to a "Shopper STAT" study by retail food industry research trade publication Progressive Grocer, the digital grocery space is only increasing in popularity, and perhaps the most important frontier for retailers to focus … “At peak times…we can add a new till instantly by switching on another iPad. When creating your profile, add in as many details as possible. Connect with her on LinkedIn, Twitter, or Google+. Once the targets have been set, the user will be able to monitor their progress from the home screen. If so, ask him or her to. How do you do that? Research has shown about 45% of those who have opted for in-store pickup bought something else during their trip to the store.Shortcode. Or perhaps things are going great and you want to keep the momentum. If they are passionate they will want the customers to have the same experience as them. This is certainly true for grocery shoppers, 53% of whom use more retailers in 2016 than they did in 2011, according to the report. Consider the case of Christmas Elves, a store that uses Vend’s native loyalty features. To continue driving traffic and sales, you need to keep your visuals fresh. Here are a few points to boost sales in retail store: Advertisements: Keeping old inventory in your store that isn’t selling not only makes your overall store assortment look stale, it hurts your bottom line. In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Doing so enabled IKEA to figure out what stresses people out when getting ready for work and what keeps them from getting out the door during the morning rush. KEA devotes tons of time and resources studying the cultures and habits of their target markets. Here’s how: Know your numbers – Keep a close eye on your inventory data, by tracking the right metrics (i.e. Consider this: whenever he holds a meeting, Amazon founder Jeff Bezos makes it a point to have an has an empty in the room to represent the customer, so they never lose sight of the people that they’re selling to. Click-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. Forecast demand – You can forecast demand by looking at historical data, current trends, and by factoring in a bit of your intuition. “Goals should be achieved at least 70% of the time. Start by actually talking to your shoppers, says Clara Mota, an independent consultant and brand manager. Try some of these strategies to increase sales: Group commonly purchased items together in one convenient place. Instead of the usual cart with free samples of one item, create a mock summer barbecue in your store. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. The last thing you want is for shoppers to call you out for now walking the talk. In Vend, for example, the Home screen shows the targets for the user currently signed in. “My top tip is to be relevant,” says Karl McKeever, Founder and Managing Director at Visual Thinking. Target is one example of a store that covers all of its channel when communicating COVID-19 updates. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. Editor’s note: COVID-19 has dramatically changed the retail landscape. Plan out your window display and merchandising initiatives to the tee. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. In other words, don’t let seasons and events pass your store by. As Vikas Gupta of Global Cloud Xchange puts it, you can convert walk-ins into regular customers by using “any economic or free communication tools like SMS (A2P), Whatsapp, FB page to share your everyday specials” or simply keep in touch with your customers. This can be a very useful tool for identifying top performing cashiers or sales reps, and for tracking goals for each team member. GMROI, sell-through, inventory turnover, product performance, and lost sales). A Guide to Store Layouts That Can Increase Sales A Guide to Store Layouts That Can Increase Sales. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores. As, Train your staff to wow shoppers within the first few seconds. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. 5 – Engage your customers Give your customers a reason to love you. Having relevant signage can also help drive sales. Any discussion of grocery store marketing would be incomplete without mentioning endcaps and point-of-sale displays. Retail is becoming a job of … Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. If not, what can you do to always have your shoppers front and center? She writes about trends, tips, and best practices that enable retailers to increase sales and serve customers better. 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