TikTok User Penetration: % of Mobile Phone Users. This list contains the top 50 accounts with the largest number of followers on the social media platform TikTok, which was previously merged with musical.ly. Advertising on rival platforms has been a key strategy for TikTok. These turned out to be nothing more than rumours, though they gained significant traction. This Video shows The Top 10 popular Countries with most Tik Tok users worldwide between 2014 and 2019. Not bad considering they launched two thirds into the decade the measurement was taken from! Below we can see some of the most-distinctive values of TikTok users, measured by the proportion of users ascribing to each value and how this percentage compares to the average internet user. The fondness of those born in the 60s for uploading dance videos is perhaps the highlight of this exercise…, Most-popular Douyin creation/watch categories, by decade of birth. Indonesian TikTok users show a more typical pattern, with usage declining as we go up through the age groups. ByteDance’s huge valuation came on the back of a funding round which saw investors led by SoftBank invest $3 billion in October 2018. On the other hand, TikTok’s ease of usage earned praise. Now, according to the report, TikTok boasts 500 million monthly actives users, compared with Twitter‘s 326 million as per third quarter results. TikTok downloads crossed the 1.5 billion threshold in November 2019. It was reported that ads were being tested by the platform in January 2019. Its Xigua (more focused on search, allowing for videos up to five minutes) and Huoshan (livestreaming) apps, with 131 and 106 million users respectively are the third and fourth most-used short video apps. advanced AI that lies behind much of ByteDance’s success. This compared negatively to Facebook (45%), Instagram (44%), and Snapchat (32%). TikTok/Douyin active users: TikTok has 689 million monthly active users, whereas its twin Douyin (China’s version of TikTok) has 600 million daily active users. TikTok is one of those apps that separates the old from the young – one of those which inspires a spate of explainer articles. So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. The app sees its lowest levels of usage among users in the their 20s, with male users in their 20s the smallest demographic, followed by male teenagers. The average person in the United States will open the TikTok app 8 times a day. In China, 60% of TikTok users are within the 25-44 age group. Previous figures set Douyin’s monthly active user count at 300 million in June 2018, with 150 million of these logging into Douyin on a daily basis. Apptopia report that between early August and late October 2018, TikTok sessions rose from 58 million per day to over 70 million. These are the top hashtags used today in terms of popularity, however, you’ll get lost in the sheer number of posts. Interestingly, we see users in their 30s outnumbering teenage users. Outside of China, 43% of TikTok users are aged 16-24, whereas in China over 60% are 25-44. The other challenge, as with all highly-valued startups rated on growth and potential, is profitability. Today you're going to see Tik Tok Most Popular Countries 2016-2020 ranking. As of 2020, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI. According to App Ape Labs, we saw that the proportion of US TikTok users who used the app heavily (more than two-thirds of days in month) stood at 22.6% at the end of 2019. TikTok has 50 million daily active users in the U.S., meaning 18.68% of American’s with mobile internet users log in every day. 64.73% of China’s 926.84 million social media users will log into TikTok (Douyin) at least once a day, says Bytedance. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. Combined, the TikTok/Douyin apps have over 1.29 billion monthly active users in 141 countries. The same study shows that a greater proportion of creators were interested in trying the app out for themselves (78%) than were trying to get followers (16%) – don’t forget the requisite pinch of salt to season this self-reported data. Fortnite has, however, shown that apps can thrive on essentially meaningless in-app purchases. With fears that young people might be spending too long using apps, TikTok contains a digital wellbeing component which warns users when they’ve been using the app for over two hours. Any Australia Canada United Kingdom United States View more Top TikTok Users Most followers A list of the most popular Most Followed TikTok Users right now. (Okay, fine: husky, dragon li, call duck). App Ape Lab gives us a slightly more conservative figure for India, at 75 million users (Android only), as of December 2019. This represents a stunning 210% increase over 2018. While the app already had a relatively large userbase at this point, these are relative early adopters. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. This came in the context of violent exchanges along a disputed border between the world’s two most-populous nations (and the fourth and seventh-largest). TikTok monthly revenue, October 2017 – October 2018. That’s a wrap for my roundup of TikTok and Douyin statistics. Users in their 40s are the biggest demographic, followed by 30-somethings. As with Loren Gray, she also a singer, having crossed over from lip-syncing. Teenage users, are however, the largest constituency. As of November, however, The Verge still described TikTok ads as the Wild West. Addressing safety concerns will be paramount. Users within the age group 13-17, which is about 27%, are next to the largest group. Besides the advertising campaigns and pandemic, there were some key countries and territories behind the sudden leap of installations: According to AppAnnie, ByteDance’s app managed to rank #7 for all-time downloads. musically Created By Alex Zhu And Luyu Yang In 2014 (China) . The pair are still active on Instagram and YouTube, and have even crossed over to television, doing work for children’s television network Nickelodeon. TikTok User Penetration: % of Internet Users. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. Clicking on an item here will lead directly to a shopping cart on a brand mini site. In fact, 69% of TikTok users are aged 13-24, with over 30% of its user base being Gen Z (born 1997-2012). Douyin’s monthly user count of 486 million at this point is well in excess of Kuaishou’s 341 million users. This pattern was somewhat disrupted in 2019 by virtue of what looks like an overspill of enthusiasm from the last quarter of 2018. It’s interesting to point out that 150 million active daily users are in China, which mostly use the Chinese version of the app, called Douyin. The landscape here, then, is different. A demographic breakdown from iResearch gives us a snapshot of Douyin users as of September 2019. Brands like the NFL, the NBA, Nike, Burberry, Samsung, HP, Chipotle and Walmart were mentioned by Chandlee in a public talk in September 2019. It is also being investigated in the US over national security concerns. The short format seems to lend itself perfectly to the irreverent sense of humour of the first generation of true digital natives. Its average session time of 10.85 minutes makes it the most engaging social media app available today. Sources: SensorTower 1, SensorTower 2, InfluencerMarketingHub, Mediakix, TikTok, Statista 1, Statista 2, AppAnnie. Interestingly, these stats that female TikTok users far outnumber male in the US, by a ratio or nearly 2:1. Now celebrities like Will Smith & Jason Derulo have entered the pack, and monster influencers like The Rock, who has 200 million Instagram followers, are not far behind climbing the top 20. 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